Welcome to the latest edition of Social Commotion, Motion’s roundup of social media updates and news. Check out our top social media updates from September 2025.
The GEO Opportunity: Why Your Brand Should Be on Reddit
Reddit just claimed the No. 2 spot for most visited websites in the U.S., according to SEMRush, and AI chatbots are a big reason why. When tools like ChatGPT pull in outside insights, Reddit is one of their most-cited sources.
Why? Because Reddit offers what AI alone can’t: authentic, human responses from people with real-world experience. Add that to Reddit’s 2024 deal with Google, which gave exclusive access to Reddit’s content for training the search engine’s AI model, and it’s no wonder traffic is soaring.
For marketers, this presents a clear opportunity for generative engine optimization (GEO), a new spin on SEO that optimizes your online content to get noticed by AI-driven tools like ChatGPT, Copilot or Google AI Overviews. Reddit is where a lot of that discovery happens, so building a presence there could mean more visibility for your brand.
Historically, Reddit hasn’t been the easiest platform for brands to navigate, but its new brand playbook makes it simpler to learn the ropes, engage with communities, and strengthen your presence. Check it out here.
How Aldi Revamped Its Social Media Strategy—And Why It’s Working
Aldi has moved away from social posts that simply highlight low prices. Instead, the company is creating content that’s more playful and culturally relevant, focusing on how customers engage with social rather than just pushing brand or price messages.
Marketing leadership realized that prior content was driven by what the company thought it should prioritize, rather than what customers care about and what they engage with socially.
And since Aldi’s social shift and new cultural relevance, the brand is seeing double-digit growth in engagement on Instagram and TikTok, viral hits (one post ahead of St. Patrick’s Day got massive shares and likes) and average likes that far exceed those of competitors such as Kroger, Albertsons, Whole Foods and Lidl.
Aldi’s success is largely due to their customer-first, social-first thinking—an approach that emphasizes what audiences want and expect versus what the brand thinks it should push. Even with a small team, combining planning, trend sensitivity and cultural relevance can drive outsized engagement.
More from Marketing Dive here.
LinkedIn Shares Video Marketing Tips
Video content is rapidly gaining prominence on LinkedIn, with users spending 36% more time watching videos year-over-year. Not only that, but video posts are also being shared 20 times more than any other content type on the platform.
This trend strongly indicates that incorporating video into your LinkedIn strategy is crucial if you want to boost engagement and visibility. To support this shift, LinkedIn has released a 17-page guide for B2B marketers focused on building brand presence through video, complete with statistics, practical tips, and case studies.
The guide highlights the growing success of short-form videos and video ads on LinkedIn, especially for B2B marketers who are seeing significantly higher engagement rates through this format. LinkedIn emphasizes that video is no longer just a trend but a key tool for brand storytelling and audience connection. The engagement numbers alone make a strong case for integrating video into LinkedIn strategies, particularly for brands aiming to establish a more dynamic and interactive presence.
To help marketers get started, LinkedIn offers actionable advice on video creation, encouraging content that is authentic, informative and easy to produce—often just using a smartphone. Such content tends to stand out in users’ feeds and builds trust by offering a personal perspective on professional topics. LinkedIn also covers its various ad formats and tools like CapCut integration to simplify video creation. Ultimately, authenticity is key, with “raw and real” videos performing especially well among younger audiences, signaling a shift toward more relatable content on the platform.
Stay up to date on the latest in social media with Social Commotion, The Motion Agency’s monthly roundup of social media updates, or contact us today to help your brand navigate the ever-changing landscape of social media.
