Welcome to the latest edition of Social Commotion, Motion’s roundup of social media updates and news. Check out our top social media updates from November 2025.
Facebook Launches Content Protection for Creators
Meta is introducing a new Content Protection feature on Facebook designed to help creators safeguard their original Reels. Once enrolled, creators’ Reels are automatically scanned across Facebook and Instagram for full or partial matches, using the same detection technology as Meta’s Rights Manager. If a match is found, creators receive an alert, giving them immediate visibility into potential unauthorized reuse of their work.
When a match appears, creators can choose from three actions: Track, which keeps the repost visible while providing performance insights and optional attribution links; Block, which removes the repost from visibility on Facebook and Instagram; or Release, which allows the repost to remain without ongoing monitoring. This system allows creators to maintain control, receive proper credit and prevent others from capitalizing on their content without permission.
Meta has built in safeguards to prevent abuse, noting that repeatedly claiming content you don’t own may lead to restrictions. Certain types of content, such as reaction videos and compilations, are also not eligible for protection. Still, the feature represents a broader effort by Meta to prioritize original content and reduce the reach of repost and aggregator accounts—an effort Instagram began last year by removing such accounts from recommendations.
As Meta continues pushing for more creator-friendly tools, this enhanced content matching could strengthen creators’ ability to protect their work, even as new trends like AI-generated replicas emerge. The feature is now available to creators in the Content Monetization program who meet Meta’s integrity and originality requirements, with access expanding through the Facebook app and Rights Manager.
TikTok Adds New Mental Health and Well-Being Resources
In an effort to help users be more mindful of their time in the app, and to help establish healthy usage behaviors, TikTok is rolling out a new “Time and Well-Being” space in the app, which will offer a range of well-being exercises and activities.
The new feature replaces the previous screen time management page and offers new features, including:
- An affirmation journal that allows people to set their intention for the day, with more than 120 different affirmation cards to download or even share with others.
- A soothing sound generator, featuring the sounds of rain, waves and white noise. (Survey data shows that people who use TikTok are 14% more likely than nonusers to listen to music to help them sleep or relax).
- Breathing exercises, featuring different types of mindful breathing.
On top of that, TikTok is introducing Well-Being Missions—short challenges that encourage mindful usage of the app. Users can earn badges for meeting goals like limiting screen time, checking weekly usage, meditating during “Sleep Hours” or inviting friends to explore these wellness tools. These missions are designed not just to track activity but to help people reflect and engage more intentionally with their time on TikTok.
With these new features, TikTok aims to promote healthier habits and support mental health, particularly for younger users who are most vulnerable to the pressures of social media.
3 Social Media Stats to Take with You into 2026
Meltwater just released their 2026 Global Digital Report: a 600+ pager on digital trends marketers can use to inform their 2026 strategies. Here’s the full report if you have the time, but we’ve pulled the top three stats for brands below for easy reading.
72.3% of online audiences use social media for brand research.
In 2026, social monitoring isn’t optional. Nearly three-quarters of internet users aged 16+ use social media to research products before purchasing, with Instagram leading the way and LinkedIn gaining traction. Consumers are forming opinions long before visiting a website. Brands that track sentiment, identify key voices and shape their own social narrative will have a clearer path to trust and conversion.
80.7% of Snapchat users are also on Facebook.
The average user engages on 6.75 platforms each month, leading to major audience overlap. For example, 81.8% of TikTok users also use Facebook but only 34.8% overlap between TikTok and Snapchat. Understanding where audiences intersect, and why, helps brands decide where each dollar (and piece of content) works hardest.
96% of online audiences access the internet via their phones.
Most users are experiencing brands through a small screen, not a big one. This means their audience is engaging with content on the go, from commuting to waiting in line, so brands must resonate in those mobile moments. Mobile-first creative is no longer a nice-to-have, it’s non-negotiable.
Stay up to date on the latest in social media with Social Commotion, The Motion Agency’s monthly roundup of social media updates, or contact us today to help your brand navigate the ever-changing landscape of social media.
