Ace Hardware

Ace Hardware’s in-house content team was under pressure to produce consumer-facing video at speed—but limited bandwidth and shifting priorities created a production logjam. Approval delays stacked up, dozens of usable assets went untouched, and social channels lost momentum. Ace needed a partner to break through the backlog, unlock unused footage, and deliver polished, ready-to-publish video content. 

Within the first week, Motion removed the bottleneck. Armed with brand guidelines, business goals, key insights, and Ace’s existing raw footage, the team quickly transformed stalled assets into tailored content for Ace’s e-commerce platform and social channels, including Meta and YouTube. 
Working hand-in-hand with Ace’s internal team, Motion established a faster, more efficient content engine—turning unused footage into high-impact, channel-specific storytelling. 

Ace’s YouTube channel experienced rapid growth, ultimately surpassing 100 million views. Beyond solving immediate production challenges, the partnership created a scalable, repeatable content model—enabling Ace’s team to consistently transform raw footage into engaging video that drives consumer connection and performance.